The dark colours used are a convention of the heavy metal genre. This is supported by the focus on the crosses, which have a strong connotation of death: another convention of heavy metal genre.
The common theme of white between the crosses and the band name suggest that they have religious themes in their music, as well as themes of death. These are both conventions of heavy metal.
The background could either be a sunrise or sunset, a beginning or an end. This could have a link to the lyrics in the title song, and would be aimed at the target audience (the fans of the band) who would pick up on this detail.
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